Blog: Content Marketing
Is Context Everything?
Putting context in its place in marketing comms
How important is context? After all, communication, by its very nature, doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrate solely on being true to(…)
Read MoreProceed With Caution – Emotions at Work
Harnessing the power of emotion in marketing communication
I let myself down this week. My emotions got the better of me at a conference breakout session on how we can best use the personal stories of our lives in the workplace. Fearing public tears and that I’d make fellow delegates feel awkward and, because of the utter shame of it all, I excused(…)
Read MoreStory Time – Not Just For Kids
How to get started with storytelling in business
One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)
Read MoreGet Real! But How Far Should You Go?
Authenticity & all that jazz
Last week I got an email inviting me to my old school’s family fun day. Attached were some updates from people I hadn’t thought about for decades – decades that they’d distilled into a few sentences that communicated…what? What mattered to them, what they thought people would want to know or what was expected? As(…)
Read MoreContent Marketing – What’s Next?
How to be a thought leader
Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)
Read MoreHow content works with social
Use social media to get the most out of your content marketing activity
To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)
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