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Business Writing Basics
A Baker's Dozen - Tips for Effective Business Writing
Running your own business means that you have to turn your hand to all sorts of writing: from meeting notes and emails, to social media posts and blogging. How do you make sure that you write effectively, if writing has never been your “thing?” First of all, don’t panic! No one’s asking you to write(…)
Read MoreWhere is the Love?
A Marketing Reality Check
Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)
Read MoreMind the gap
How to avoid a common copywriting pitfall
“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)
Read MoreContent Marketing : Getting Started
3 words to guide you to content marketing success
Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)
Read More‘Tis the season…
For resolutions - or is it?
Christmas done, a New Year just hours away. One thing it certainly is – for us anyway – is the season for taking time. Taking time over food, over spending time together, over watching old favourites on TV and discovering words of wisdom to fortify us on our journey to next year’s end. And the(…)
Read MoreYou’ve come a long way baby
A year of wellputwords
It’s difficult in all the pre-Christmas rush to find time to draw breath… Loads to be done – work, fun and preparations for the festivities. So, luckily for you I’m here, finding time to draw breath on your behalf. All three of my elves are home and they’ve been well trained to lend a hand,(…)
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