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7 sure-fire tips for powerful storytelling
The power of storytelling in business: Part 2
Are you sitting comfortably? Then I’ll begin. Storytelling in business should help you fulfil your business goals. Don’t get too caught up in the drama – this isn’t Jackanory (showing my age here…a popular 1970s’ children’s BBCTV storytelling programme). This is stories, and they can, for example, be anecdotes, case studies or how-to’s, with a(…)
Read MoreWho tells tales wins
The power of storytelling in business: Part 1
Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)
Read MoreIt’s all about you:
Your Personal Brand
Once upon a time, in a dimension some of us still remember, keeping your CV up to date meant you were doing more than enough. You were all geared up to take advantage of an unexpected opportunity or leap into job search mode. The digital era has meant that everyone, whether they care to admit(…)
Read MoreAnd what do you do?
11 Steps for a winning elevator pitch
Does hearing that question fill you with dread? Or make you regret turning up at a networking event/training session/conference (tick as appropriate)? You know what you do, right? And that’s all that matters. It’s just hard to put it into words when you’re put on the spot like that. Be prepared Having an elevator pitch(…)
Read MoreIgnorance is bliss
And can help you get started
What do you do if you don’t know something? Something that you need to, or want to know… Do you go off and find out everything you can, and then some, and then realise you’ll never know enough and give up? Or do you just jump in and see how it goes? It’s always interesting(…)
Read More“But why?”
Surprising but true - this can be a great question!
There’s a good chance, especially if you’ve been around little ones, that somewhere along the line you’ve been driven mad by this question. An exchange might go something like this: “Put your shoes on, come on.” “But why?” “Because I said so.” “Yes, but why?” In your business communication – from correspondence to an email(…)
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