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Visions, Missions and Values
A well put guide to writing statements that rock
A client recently said to me, “…it’s funny how the bits which end up having the smallest number of words take the longest to write.” And she’s right of course, the first thing to get your head round is that whichever – vision, mission or value – statement you’re writing, this is an area where(…)
Read MoreWriting to Sell
How to craft effective sales copy
These things we know to be true:- People love to buy – but hate being sold to. To keep our businesses going, let alone growing, we need to keep on selling our products and services. Life of a Salesman It’s inevitable that we spend at least some of our working lives in sales mode. The(…)
Read MoreAre you getting out enough?
NOT another seasonal post about the great outdoors
Doesn’t it feel good to get out of ourselves once in a while? And no, this isn’t about out-of-body experiences. This is about working smarter by being able to take a step back and see what we do from the outside – looking in. Take a step back It can be all too easy to(…)
Read More7 sure-fire tips for powerful storytelling
The power of storytelling in business: Part 2
Are you sitting comfortably? Then I’ll begin. Storytelling in business should help you fulfil your business goals. Don’t get too caught up in the drama – this isn’t Jackanory (showing my age here…a popular 1970s’ children’s BBCTV storytelling programme). This is stories, and they can, for example, be anecdotes, case studies or how-to’s, with a(…)
Read MoreWho tells tales wins
The power of storytelling in business: Part 1
Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)
Read MoreIt’s all about you:
Your Personal Brand
Once upon a time, in a dimension some of us still remember, keeping your CV up to date meant you were doing more than enough. You were all geared up to take advantage of an unexpected opportunity or leap into job search mode. The digital era has meant that everyone, whether they care to admit(…)
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