Tagged: business communications
Gifts for all Seasons
(And where to find them)
At this time of year, our thoughts turn to gifts. But I’m not going to be joining the blogging crowds down those seasonal paths of well-worn cliché. This is about a different category of gifts. The gifts, if we learn to recognise them, that keep on giving. The gifts we can harness and put to(…)
Read MoreIs Context Everything?
Putting context in its place in marketing comms
How important is context? After all, communication, by its very nature, doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrate solely on being true to(…)
Read MoreThree Billboards, One Minor Disappointment
And What We Can Do About It
There was a point, watching “Three Billboards Outside Ebbing, Missouri,” when I literally hugged myself – friends had recommended it, the critics had raved about it, Frances McDormand was being wonderful in it and the storytelling was both initimate and epic. I was loving it. And then, about a third of the way through, while(…)
Read MoreProceed With Caution – Emotions at Work
Harnessing the power of emotion in marketing communication
I let myself down this week. My emotions got the better of me at a conference breakout session on how we can best use the personal stories of our lives in the workplace. Fearing public tears and that I’d make fellow delegates feel awkward and, because of the utter shame of it all, I excused(…)
Read MoreRiding the social wave
How to position yourself for social media success
Today’s tech-based society means most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental, accidental thing can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the digital economy, identifies engaging in(…)
Read MoreStory Time – Not Just For Kids
How to get started with storytelling in business
One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)
Read More