Tagged: business communications

Content Marketing – What’s Next?

How to be a thought leader

Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)

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How content works with social

Use social media to get the most out of your content marketing activity

To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)

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Unforgettable

Make your business stand out with storytelling

I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)

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Business Writing Basics

A Baker's Dozen - Tips for Effective Business Writing

Running your own business means that you have to turn your hand to all sorts of writing: from meeting notes and emails, to social media posts and blogging. How do you make sure that you write effectively, if writing has never been your “thing?” First of all, don’t panic! No one’s asking you to write(…)

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Where is the Love?

A Marketing Reality Check

Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)

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Mind the gap

How to avoid a common copywriting pitfall

“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)

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