Tagged: business communications

Content Marketing : Getting Started

3 words to guide you to content marketing success

Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)

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A makeover you can live with

Copywriting that's made to measure

First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)

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Doubt: a guide for marketers

What is this thing called doubt?

Doubt is good for us. I’m not talking about being in a state of constant indecision and hesitation, but the idea of being open to thought and exploring possibilities. Allowing ourselves to experience doubt slows us down. It forces us to think, ask questions, seek answers, process things and only then – act. Doubt can(…)

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Ignorance is bliss

And can help you get started

What do you do if you don’t know something? Something that you need to, or want to know… Do you go off and find out everything you can, and then some, and then realise you’ll never know enough and give up? Or do you just jump in and see how it goes? It’s always interesting(…)

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