Tagged: company vision

How to write an About page

Lessons from reality TV and more

“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)

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Content Marketing – What’s Next?

How to be a thought leader

Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)

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Visions, Missions and Values

A well put guide to writing statements that rock

A client recently said to me, “…it’s funny how the bits which end up having the smallest number of words take the longest to write.” And she’s right of course, the first thing to get your head round is that whichever – vision, mission or value – statement you’re writing, this is an area where(…)

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