Tagged: copywriting

Monday December 28, 2015

And Goodwill To All Men

How to mine for business storytelling gold

You live most of your life in those days that sit ordered, unlabelled and anonymous in the calendar. You end up making something of them because life isn’t all Christmas Day or a summer Bank Holiday weekend, birthday or anniversary. Those days when there’s nothing much to prepare or hope for, can offer the most(…)

Saturday October 31, 2015

Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

Sunday June 21, 2015

Say It With Feeling

Emotion in copywriting

Nobody wants what I do. But don’t rush to commiserate. I’m happy about it. In fact, most of the time I encourage it. I use the word “most” because sometimes I do want people to consider the “what” of what I do, which is copywriting. But most of the time, the fact that nobody cares,(…)

Sunday March 29, 2015

Unforgettable

Make your business stand out with storytelling

I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)

Sunday March 22, 2015

Business Writing Basics

A Baker's Dozen - Tips for Effective Business Writing

Running your own business means that you have to turn your hand to all sorts of writing: from meeting notes and emails, to social media posts and blogging. How do you make sure that you write effectively, if writing has never been your “thing?” First of all, don’t panic! No one’s asking you to write(…)

Wednesday October 22, 2014

A makeover you can live with

Copywriting that's made to measure

First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)