Tagged: hiring a copywriter

Mind the gap

How to avoid a common copywriting pitfall

“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)

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A makeover you can live with

Copywriting that's made to measure

First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)

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