Tagged: marketing tools
Riding the social wave
How to position yourself for social media success
Today’s tech-based society means most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental, accidental thing can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the digital economy, identifies engaging in(…)
Read MoreHow content works with social
Use social media to get the most out of your content marketing activity
To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)
Read MoreContent Marketing : Getting Started
3 words to guide you to content marketing success
Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)
Read MoreDoubt: a guide for marketers
What is this thing called doubt?
Doubt is good for us. I’m not talking about being in a state of constant indecision and hesitation, but the idea of being open to thought and exploring possibilities. Allowing ourselves to experience doubt slows us down. It forces us to think, ask questions, seek answers, process things and only then – act. Doubt can(…)
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